Business Education Seminar
The Power of Email Marketing & List Segmentation
Where: Bay Model, 2100 Bridgeway, Sausalito, CA
Directions at: http://www.spn.usace.army.mil/Locations.aspx
When: Wednesday morning, April 23, 2014 8:15 AM - 9:30 AM
Cost: FREE to Sausalito Chamber of Commerce Members. $20 for non-members
RSVP: chamber@sausalito.org
Presenter: Ann Gusiff, A.Point.Marketing (Constant Contact Authorized Local Expert and Certified Duct Tape Marketing Consultant)
What to bring:
- Notepad
- Business Cards for networking.
Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organizations. This session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies that lead to increased profits, revenue and engagement.
In this session you will learn:
- How to master email communications with a comprehensive look at best practices and winning strategies that lead to increased profits, revenue and engagement.
- How email and social media marketing work together to achieve goals
- What is permission-based email marketing and becoming a trusted sender
- About email list building
- About increasing deliverability and open rates
- About writing great subject lines and content - getting readers to take action
- How tracking results and how to use the data to improve rates
- How to segment your list in various ways so that you can target who gets your emails.
- The difference between lists and tags and how to use them effectively
Sponsored by the Sausalito Chamber of Commerce
Business Education Seminar
Date and Time
Wednesday Apr 23, 2014
8:00 AM - 9:30 AM PDT
Wednesday, April 23, 2014
8:00am-9:30am
Location
Bay Model Visitor Center
2100 Bridgeway in Sausalito
Fees/Admission
FREE for Chamber Members
$20 for Non-Members
Website
